Angle testing
We test multiple messages and creatives until we find the winning angle, with method.
Digital Advertising & Paid Media
Campaigns that pay for themselves.
Digital advertising is the paid investment in Meta and Google to reach your ideal audience. At Vantra we manage it as a measurable system, focused on real ROI and not on metrics that don't generate revenue.
Most of the accounts we audit spend money on reach, impressions, and likes that never turn into sales. We flip the order: first we define which business metric moves the needle (a sale, a qualified lead, a booking) and then we build the campaigns backward, from that goal.
A funnel, not scattered ads
We think of every account as a three-tier funnel. Each tier has its own message, audience, and metric, and each one feeds the next.
- TOFU (discovery): we introduce your brand to cold audiences with the angle that hooks best.
- MOFU (consideration): retargeting to those who already engaged, with proof and arguments.
- BOFU (conversion): we push to purchase those who are ready, with the right offer.
We never run a campaign without tracking installed. If we can't measure the result, we don't launch.
What's included
Everything you need to make the investment pay off.
Full-funnel strategy
We design the TOFU, MOFU, and BOFU journey for Meta and Google, with budget allocated by stage and a clear goal at each tier. You don't throw money at a single audience and wait.
Real-time dashboards
See how your investment is performing whenever you want, without waiting for month-end.
Reports with findings
Every month: what happened, why, and what decision we made. No jargon, no smoke.
Tracking from day one
Pixel, server-side conversions, and funnel events configured before launch.
What we look at
The metrics that matter.
These are the indicators we track to decide where to put every dollar. No vanity metrics.
CPMCost per thousand impressions
CTRClick-through rate on the ad
CPACost per acquisition or lead
ROASReturn on ad spend
FrequencyTimes each person sees the ad
Frequently asked questions
What you usually ask before investing.
What is digital advertising or paid media?+
Digital advertising, or paid media, is the paid investment in platforms like Meta (Instagram and Facebook) and Google to show ads to a specific audience. At Vantra we run it as a measurable system: every dollar invested is tracked down to a business metric, not to a vanity metric.
How much do I need to invest to get started?+
It depends on your goal, your margin, and your average ticket. Before proposing a budget, we run a full assessment of your business and your current campaign situation. We don't start with a generic number: we define the minimum viable investment needed to generate learning data, and from there we scale on what works.
Do you work only with Meta Ads or also with Google Ads?+
Both, and we choose based on your goal. Meta (Instagram and Facebook) captures demand and builds brand; Google Ads captures demand that is already searching for you. It often makes sense to combine them in a single funnel. We define the mix in the architecture stage.
How do you measure campaign results?+
We install tracking before turning on a single campaign: pixel, server-side conversions, and funnel events. After that, we follow metrics like CPM, CTR, CPA, ROAS, and frequency in a dashboard, and every month we deliver a report with findings and the decision we made based on each data point.
Let's get started
Ready to power up your business?
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